DIGITAL PRYZM | KNOWLEDGE BASE

Master Strategies For Digital Marketing

The Best Digital Marketing Tools On the Web

3 Steps of Digital Strategies for 2018

Best Marketing Strategies for [2018] | Creative Growth Plans for Business

How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips

Video Tutorials

Best Online Business To Start In 2018 For Beginners

7 Free Tools to Rank #1 in Google

Blog Posts

Digital Marketing Institutes in Tricity An institute is an organization, expertise in particular education work promoting skill all over to coach the maximum. Digital Marketing is supreme field today. A person with an educational background, any age group can opt Digital Marketing. According to observation among Tricity, it is found that the awareness of Digital Marketing in Chandigarh, Mohali, and Panchkula is not up to the mark. When asked about Digital Marketing Course, most of

E-Books

Our Syllabus

Our Catalogue

Digital Marketing For Beginners

FAQ's

Ans: Digital marketing is all about brand marketing strategy via the online channels. It includes various methods and techniques like SEO, SEM, Link building, Email marketing, PPC etc.

Ans. Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing.

Inbound marketing refers to the technique whereby one can take up the assistance of social media, webinars, e-books, newsletters as well as the increase in the number of clicks on the links i.e. PPC. This helps a customer to learn regarding the company and all the products offered by it.

Outbound Marketing is a marketing aspect that deals with reaching out to the potential buyers through the digital platforms, calls, email and placing advertisements.

Search Engine Optimization or SEO is a technique in digital marketing that allows increasing the website traffic quality through organic search engine results.

The digital marketing uses the keyword for the user convenience when searching to find specific information on a search engine. For a better ranking in SEO, keywords are important and the place of applying keywords in content will return site ranking too.

  There are mainly two type of SEO optimization – On-page and Off-page optimization.

On page optimization directly handles with the structure and content of a site whereas off page optimization boosts the search engine ranking by fetching external links to point back to it.

Ans: In the case of branding, the advertiser has to expose his brand to sites and applications having higher audience reach. The most known methods here are YouTube ads, custom ads, display target ads and remarketing.

But in the case of direct marketing, the advertiser is mostly interested in establishing communication with his target audience, very common campaigns here are shopping ads, dynamic search ads, Search Network only and others.

Getting Digital Marketing Certification will help you to gain and enhance your authorization at the professional level over the subject. It helps to establish knowledge and skill for digital marketing. You can take this as an advantage to gain more opportunities to work at the highly professional organization.

The SEO practices can be broadly classified into two categories – White hat SEO and Black hat SEO. White hat SEO as the name refers, it is the most legitimate practices to get higher rankings in the search engine result pages. A white hat SEO practice strictly abide by the Google’s guidelines for SEO.The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns

Black hat SEO practices are considered to be illegitimate and against the guidelines provided by Google and Google’s algorithms. Obviously Black hat SEO includes the practices that aim at finding weaknesses and loopholes in the Google’s algorithms in order to rank higher in the search engine result pages. The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links, etc.

Gray Hat SEO is an SEO practice that’s riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. Generally, Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear.

For a newly launched website, the chances of getting fast and natural links are almost zero. One common method to get a natural backlink is to write guest posts on reputable websites in your niche. While you write do not simply do it for the purpose of getting a link instead but instead you can write for more than one time. What is more important is that you must do it only for reputed websites

Q10. Name some areas where keyword optimization is done?

For a better page ranking, keywords placement is important. The areas are:

Website Title

Website URL

Meta tag

Headings

Web page

Content

It works on Pay per Click model and is the only successful PPC ad system in the world. It helps business to create ads that will be displayed on Google.

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

E-commerce Marketing

Content Marketing

Email Marketing

Social Media Marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

E-commerce Marketing

Content Marketing

Email Marketing

Social Media Marketing

Ans: A website that is capable of adjusting its layout according to the orientation and viewport size of the device.

The content that is presented on the small screens and big screens appear same but with a different layout that offers an optimal experience over the display size.

Ans: In the case of branding, the advertiser has to expose his brand to sites and applications having higher audience reach. The most known methods here are YouTube ads, custom ads, display target ads and remarketing.

But in the case of direct marketing, the advertiser is mostly interested in establishing communication with his target audience, very common campaigns here are shopping ads, dynamic search ads, Search Network only and others.

Getting Digital Marketing Certification will help you to gain and enhance your authorization at the professional level over the subject. It helps to establish knowledge and skill for digital marketing. You can take this as an advantage to gain more opportunities to work at the highly professional organization.

Close Menu